Testicular Cancer Society

Silver Lion – Brand Experience & Activation – Cannes Lions Bronze – Sports: Best Use – New York Festival Bronze – Audio/Radio: Best Use – New York Festival Men don't like watching videos about balls. But they love watching videos about footballs. So we came up with a clever way to seamlessly hide testicular cancer self-check tutorials inside free kick highlight videos on YouTube. Now men can learn how to keep their team in top form, in under 20 seconds, without missing any action on the field.