Puck Selfless Shelves

Shortlist – Cannes Titanium – Cannes Lions Bronze – Creative Commerce – Cannes Lions Wooden Pencil – Commerce – D&AD The Lebanese economic crisis has resulted in job losses for millions of people. And no one has been hit harder than women. So as the ally of all mothers, Puck embraced the Arab tradition of making preserved foods, and invited Lebanese women to their kitchen, to cook and package their creations in repurposed Puck cheese jars. These were then sold on a very special place - Puck’s own shelf space in Carrefours across the country.