McDonald's After Dinner Dinner

Bronze Lion – Direct – Cannes Lions Bronze Lion – Media – Cannes Lions Bronze Lion – Creative Commerce – Cannes Lions Bronze – Direct: Best Use – New York Festival Bronze – Activation & Engagement: Product & Services – New York Festival Fine dining restaurants are going through a tough time on social media, as more and more people complain about big prices and small portions. The result is still-hungry customers who stop by a McDonald's on their way home after dinner. So McD's showed these disappointed diners some love, with a unique promotion that rewards people with something truly satisfying, in exchange for something that truly sucks.