Heinz Slowmaster 57

Bronze – Branded Content/Entertainment: Best Use – New York Festival Bronze – NYF’in Funny – New York Festival When it comes to ketchup quality, Heinz is always in pole position. How? Thanks to the quantifier, an instrument that measures sauce consistency by way of pouring speed. Or specifically, the lack thereof. Because Heinz's superior quality means it pours extremely slowly. So to prove how much better our ketchup is, we created a game for the whole family to enjoy, that pits the world's favorite ketchup against its competitors, in a tabletop race to see who finishes last.