Heinz Ketchup Insurance

Bronze Lion – Audio & Radio – Cannes Lions Gold – Audio/Radio: Best Use – New York Festival We've all been there - lost in the delicious taste of Heinz ketchup while enjoying our favorite food, when a wayward splat finds its way onto our clothes/carpet/phone/pet, instantly ruining our magnificent meal moment. So Heinz decided enough was enough, and introduced a one-of-a-kind insurance program with 57 claims based on actual ketchup mishaps. Now Heinz lovers were free to tuck-in risk-free, thanks to the only insurance cover that turns spills into smiles.